OpenAI has launched Sora, its highly anticipated text-to-video AI model, making it available to ChatGPT Plus and Pro subscribers in the US and select markets. This groundbreaking tool can generate realistic videos from text prompts, images, or existing video clips.
Sora, first previewed in February, can now create videos up to 20 seconds long at 1080p resolution. ChatGPT Plus users ($20/month) can generate 50 videos monthly, while Pro subscribers ($200/month) have access to unlimited slower generations and 500 priority videos.
Key Features and Capabilities
Sora’s advanced capabilities include:
- Generating videos from text, images, or existing video clips
- Storyboard option for planning video sequences
- Multiple variations of generated clips
- Ability to extend or fill in missing frames of existing videos
OpenAI CEO Sam Altman emphasized the tool’s potential, stating it’s a step towards “AI that understands and simulates reality”.
Competitive Landscape and Challenges
Sora enters a growing market of AI video generation tools, competing with startups like Pika, Haiper, and Runway. Initial challenges include occasional physics inconsistencies and longer generation times compared to image or text AI models.
To address potential misuse, OpenAI has implemented safeguards:
- Visible watermarks and C2PA metadata on generated videos
- Strict terms prohibiting uploads of explicit content or copyrighted materials
- Limited availability, with most of Europe excluded due to stricter regulations
As part of OpenAI’s 12-day product launch event, Sora’s release marks a significant advancement in AI-generated content, potentially revolutionizing video production across various industries.
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